By offering your customers the Mobillcash payment option you are increasing your market share to include not only credit and debit card consumers but also mobile phone users (Over 3.3 Billion).
A new report by Juniper Research finds that the rush by banks and mobile operators to deliver financial services to the mobile phone will result in just over 612 million mobile phone users generating over $587 billion worth of financial transactions by 2011.
Worldwide mobile telephone subscriptions reached 3.3 billion, equivalent to half the global population, 26 years after the first cellular network was launched. Reuters Nov 29, 2007. In the same article Informa said 59 countries have mobile penetration of over 100 percent.
